Located in the base of the new Edition Hotel in Times Square, the NFL Experience is a permanent attraction produced by Cirque du Soleil with NFL content. The exciting attraction includes a 4D immersive theatre with special effects designed by The Rockwell Group, as well as interactive exhibits for all ages by the Thinkwell Group. Cirque du Soleil engaged Zubatkin to oversee the full coordination of the attraction infrastructure, theatre and exhibit space design and construction. Go check out this incredible experience on the official website and read about it on Forbes, USA Today, and Sport Techie.
NFL Experience in Times Square
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