Zubatkin’s longtime client, the United States Golf Association (USGA), is advancing plans to develop a second campus in Pinehurst, North Carolina. The project will establish a combined visitor center and museum with specialty interactive exhibits, offices for USGA staff, a turf grass laboratory and an advanced golf equipment testing center – the only one of its kind in America. TheUSGA’s primary headquarters and the USGA Golf Museum and Library will continue to operate in New Jersey.
The design for Golf House Pinehurst looks to honor the rich history of the 19th and early 20th century building styles that are representative of the architectural character of the region. The campus will include three buildings with views of the historic Pinehurst Country Club. The project also aims to integrate the physical environment with the surrounding site as part of the overall visitor experience. An outdoor learning landscape with native plants and pollinator habitats will contribute to expanding awareness of the USGA’s sustainability initiatives.